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As August arrives, there’s a familiar sense of anticipation in the air. For many families, it means preparing children to head back to school. For our local businesses, it marks the beginning of preparations for another busy season in the Coachella Valley.
Back-to-school is about more than school supplies and new routines. It’s an opportunity to support the businesses that support our community year-round. Whether you’re shopping for clothing, school essentials, dining out after a busy day, or using local professional services, every dollar spent with a local business strengthens our local economy and helps create a thriving La Quinta.
Our small businesses continue to demonstrate remarkable resilience. They have navigated economic uncertainty, changing consumer habits, rising costs, and new challenges with determination and innovation. They are the heart of our community, providing jobs, supporting local nonprofits, sponsoring youth programs, and contributing to the unique character that makes La Quinta such a special place to live, work, and visit.
That strength is also reflected in the continued investment we’re seeing throughout our city. We recently celebrated the ribbon cutting for Casa de Silvia, a wonderful addition to La Quinta’s growing dining scene, and we’re excited to welcome Shake Shack, whose August ribbon cutting marks another nationally recognized brand choosing to invest in our community. These new businesses, alongside our long-established local favorites, demonstrate that La Quinta remains a vibrant and attractive place to live, work, and do business.
As we look toward the fall season, I encourage every business owner to use this time to prepare for the opportunities ahead. Refresh your marketing, reconnect with your customers, invest in your team, and continue building the relationships that make our business community so strong. The Greater Coachella Valley Chamber of Commerce remains committed to providing valuable networking opportunities, educational programs, advocacy, and resources to help your business succeed.
Together, we’ve built a community known not only for its beauty but also for its entrepreneurial spirit, collaboration, and commitment to supporting one another. When we choose to shop locally, recommend local businesses, and invest in our community, everyone benefits.
Thank you for your continued support of the Greater Coachella Valley Chamber of Commerce and for everything you do to help La Quinta remain one of the best places in California to live, work, and do business. I look forward to seeing you out and about in La Quinta or at one of our upcoming Chamber events as we kick off another exciting season.
Jeff Fishbein is an International Diamond Society award-winning REALTOR® with Coldwell Banker Realty, the desert’s premier real estate company. Known throughout the community as “Mr. La Quinta,” Jeff has earned a distinguished reputation for representing buyers and sellers throughout the Coachella Valley with professionalism, integrity, and exceptional results. Backed by a consistent 5-Star Zillow rating and guided by his philosophy, “Not the BIGGEST Realtor, but the BEST,” Jeff is proud to serve as a trusted real estate advisor, helping clients achieve their real estate goals with confidence.
